GTM engineering, SEO and B2B marketing.https://ronanmart.in/https://ronanmart.in/blog/gtm-engineering/https://ronanmart.in/blog/gtm-engineering/GTM engineering is building the systems under sales and marketing: enrichment, routing, scoring, CRM workflows and attribution. What a GTM engineer does, the stack, and where it meets growth marketing.Thu, 29 Oct 2026 12:00:00 GMThttps://ronanmart.in/blog/irish-mythology/https://ronanmart.in/blog/irish-mythology/A complete guide to Irish mythology: its gods and goddesses, heroes, fairies and creatures, the four cycles, and famous myths — with an interactive map & timeline.Fri, 24 Jul 2026 12:00:00 GMThttps://ronanmart.in/blog/best-digital-marketing-books/https://ronanmart.in/blog/best-digital-marketing-books/Discover the best digital marketing books to enhance your skills and boost productivity in your marketing career.Sat, 07 Dec 2024 12:00:00 GMThttps://ronanmart.in/blog/best-custom-gpts/https://ronanmart.in/blog/best-custom-gpts/The best custom GPTs for ChatGPT are designed to meet specific needs, whether you're coding, writing, coaching, or want to automate tasks.Sun, 17 Nov 2024 12:00:00 GMThttps://ronanmart.in/blog/google-ads-grant-nonprofits/https://ronanmart.in/blog/google-ads-grant-nonprofits/A six-step guide to the Google Ads Grant for nonprofits: eligibility, applying, account setup, campaigns, optimization and staying compliant.Fri, 04 Oct 2024 12:00:00 GMThttps://ronanmart.in/blog/b2b-saas-seo/https://ronanmart.in/blog/b2b-saas-seo/A practical B2B SaaS SEO checklist: tools, keyword research, technical SEO, on-page, off-page and user experience.Wed, 14 Aug 2024 12:00:00 GMThttps://ronanmart.in/blog/white-hat-link-building/https://ronanmart.in/blog/white-hat-link-building/White hat link building refers to the practice of obtaining backlinks to your website through ethical and Google-approved methods.Tue, 06 Feb 2024 12:00:00 GMThttps://ronanmart.in/blog/psychology-marketing/https://ronanmart.in/blog/psychology-marketing/Behavioral science applied to marketing: anchoring, heuristics and other biases, and how they shape content, branding, lifecycle and pricing.Sun, 08 Aug 2021 12:00:00 GMThttps://ronanmart.in/blog/guerilla-marketing-examples/https://ronanmart.in/blog/guerilla-marketing-examples/Discover proven guerilla marketing examples and tactics to elevate your brand and engage your audience effectively.Fri, 23 Apr 2021 12:00:00 GMThttps://ronanmart.in/blog/marketing-101/https://ronanmart.in/blog/marketing-101/Marketing 101 - the 19 traction channels can help define your traditional and digital marketing strategy for business growth.Thu, 14 Feb 2019 12:00:00 GMThttps://ronanmart.in/blog/global-marketing-strategy-glanbia-plc/https://ronanmart.in/blog/global-marketing-strategy-glanbia-plc/A case study of Glanbia's global marketing strategy: SWOT, market selection, entry modes and the resources behind its international growth.Wed, 24 Oct 2018 12:00:00 GMThttps://ronanmart.in/blog/paddy-power-irish-bookmaker/https://ronanmart.in/blog/paddy-power-irish-bookmaker/A business strategy analysis of Paddy Power, the Irish bookmaker: SWOT, PESTEL and Five Forces, and the case for online and mobile.Mon, 24 Sep 2018 12:00:00 GMThttps://ronanmart.in/blog/coca-cola-sponsorship/https://ronanmart.in/blog/coca-cola-sponsorship/How Coca-Cola chooses and runs its sponsorships, and what that shows about judging sponsorship fit and return.Sat, 23 Jun 2018 12:00:00 GMThttps://ronanmart.in/blog/tips-pharmaceutical-sales-reps/https://ronanmart.in/blog/tips-pharmaceutical-sales-reps/The Pharmaceutical Sales Process Requires A Unique Approach To Increase Sales, Hit Targets, And Ensure Success.Tue, 24 Apr 2018 12:00:00 GMThttps://ronanmart.in/blog/sports-sponsorship-chevrolet-man-utd-liverpool/https://ronanmart.in/blog/sports-sponsorship-chevrolet-man-utd-liverpool/Sports sponsorship can be a difficult marketing communications channel to master. This case involving Chevrolet, Manchester United and Liverpool shows why.Tue, 10 Oct 2017 12:00:00 GMThttps://ronanmart.in/blog/brand-loyalty-apple/https://ronanmart.in/blog/brand-loyalty-apple/Apple brand loyalty is a great example of how branding strategy and high level of customer satisfaction results in a sustainable competitive advantage.Tue, 19 Sep 2017 12:00:00 GMT