I'm Rónán Martin.
I started in marketing and ended up building the machinery behind it.
By day I'm Growth Marketing Manager at a B2B fintech API company, where I run demand generation and marketing ops and am building MQL-to-SQL-to-opportunity attribution across HubSpot and Salesforce. Before that I spent more than a decade on B2B demand generation for SaaS and services companies in Ireland, the UK and the US, including the rebuild at Foothold Technology.
I grew up in Co. Monaghan, started my career in Dublin and moved to New York in 2017. Outside the day job I run Happy Hour NYC, a guide to the city's bar deals. I've also written and directed short films, most recently Flytrap (2023), and I'm learning Irish, slowly.
Speaking
Guest lectures, career talks and Toastmasters. If you'd like me to speak at your event, get in touch.
Career
- Now
- Growth Marketing Manager, a B2B fintech API company, New York. Demand generation, marketing ops and MQL-to-SQL-to-opportunity attribution across HubSpot and Salesforce.
- 2015–present
- Independent consultant. Digital strategy, websites, SEO, paid search, email and marketing automation for small and mid-sized businesses alongside full-time roles.
- 2017–2024
- Manager of Growth Marketing, Foothold Technology (part of Radicle Health), New York. Led growth marketing for an EHR SaaS company and built a team of three. 8x MQLs, 29% MQL to SQL conversion and 2.3x ROI on first-year new ARR (2023). Managed a $400k paid budget.
- 2015–2017
- Digital Marketing Manager, Brandon Global IT, Dublin. Ran a two-year digital transformation: CRM cleanup (29,000 contacts cleansed, enriched and segmented), personas, an inbound content programme and paid search.
- 2017
- Lecturer, DCU Business School. Taught Advanced Spreadsheet Modelling to final-year students.
- 2011–2015
- Earlier roles in marketing and business development at I.T. Alliance Group, Auxilion and Lundbeck, Dublin: events, content, direct marketing and outbound to C-level prospects.
Education
- MBA
- Management and International Business Development, Irish Management Institute (2017)
- MSc
- Multimedia, Dublin City University (2016)
- BBS
- Business Studies, Marketing, Dublin City University (2013)
People I've worked with
“Rónán is a solid, well-rounded marketing professional with skills spanning the full marketing spectrum. His key attributes is his eye for great design, message clarity and a natural ability to stay calm under pressure and get the job done. He is methodical and pays great attention to detail whilst reporting back the bigger picture trends and insights. An excellent people-person, he gets on great with colleagues and vendors alike powering through marketing campaigns with purpose and energy.”
Marketing & Communications Manager, I.T. Alliance Group (2015)
“I knew that social media could have a huge positive impact for our business, but we didn't have the time or skill-set internally to do it properly. Ronan Martin has an uncanny ability to implement digital marketing solutions that translate into real business results. Now we have a thriving and engaged Facebook community in our target market, and have seen a huge jump in the number of customers, enquiries and awareness of our business.”
DNG John O'Brien