Work

Case studies from more than a decade of B2B demand generation and GTM systems.

EHR SaaS, demand generation

44% year-on-year increase in lead volume

Rebuilt the demand engine for an EHR SaaS company: site, SEO, paid and nurture. Lead volume up 44% year on year.

Manager of Growth Marketing, 2017–2024. Site, SEO, paid, nurture and a team of three. 44% result as reported by Foothold's CMO.

Fintech, attribution

Attribution from first form fill to closed opportunity, across HubSpot and Salesforce.

Case study coming soon

HubSpot and Salesforce

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