GTM audit
I review your CRM, enrichment, routing and reporting, then give you a ranked roadmap: what to fix, what to build, what to kill, with effort and cost for each. Most engagements start here.
GTM systems, built to outlast the project.
Most B2B SaaS teams I talk to have the tools: a CRM, an enrichment provider, a sequencing tool, a dashboard nobody trusts. What's missing is the plumbing between them. I build that plumbing, one fixed-scope project at a time, and hand it over documented.
Book a 30-minute callWhat I build
Attribution build
Lifecycle stages everyone agrees on, source data captured on every form, and MQL-to-SQL-to-opportunity reporting across HubSpot and Salesforce. The end state is one dashboard your leadership team stops arguing about.
Enrichment and outbound pipeline
Clay enrichment that fills CRM fields automatically, ICP scoring, and signal-based triggers into your sequences, so reps start with context.
CRM cleanup and migration
Duplicates merged, fields and lifecycle stages cleaned up, the HubSpot–Salesforce sync fixed, routing rules written down.
How it works
Fixed scope, fixed price, agreed before work starts. Every build ends with documentation and a recorded walkthrough, so your team can run it without me. I take on one project at a time alongside a full-time role, so start dates usually book a few weeks out.
What I don't do: paid media management, content retainers, or brand and design work. Happy to point you to people who do.
From people I've built with
“Ronan is hands-down the best supervisor I have ever worked with. He is a master of delegation, effectively balancing workloads and allowing team members to flourish. His explanations are always clear and concise, leaving no room for confusion. Ronan always listens attentively and has no problem asking me to clarify my, sometimes rather long, rambles about HubSpot and Salesforce. All-in-all, Ronan’s leadership style fosters a positive and productive work environment as he consistently goes above and beyond to ensure the success of both the team and individual team members. Thank you for the hours of lessons thus far and cheers to the many here to come!”
Sales Ops Executive
“Rónán has delivered digital marketing & design services for us at Sync IT over a long period. He has helped us to improve communications with existing clients, refine our marketing messaging and managed our web presence in terms of SEO, email marketing and social media. All projects were completed within agreed timelines and with open and clear communication throughout.”
Director, Sync IT
“I have worked with Rónán on a number of sales and marketing campaigns for various clients. Every time his enthusiasm and attention to detail has been exceptional, and he excels at developing marketing strategy that aligns marketing activity with business objectives.”
Managing Director, Boost Your Sales
Questions people ask
- Which CRMs?
- HubSpot and Salesforce, separately or synced.
- Only SaaS?
- Mostly B2B SaaS, including fintech, health tech and developer tools. The audit tells us quickly whether I'm the right fit.
- Time zones?
- I'm in New York and work with teams in the US, Ireland and the UK.